Images via Instagram
According to AnOther Magazine, we find ourselves asking: "have we reached peak logomania? Over the past few years we’ve seen the very best of branding shaved into heads at Fendi, logomarks splashed all over bags, bra-straps and T-shirts at Loewe, Dior and Gucci, and presidential campaign identities reworked at Balenciaga – and that’s to say nothing of the branding bonanza that that house’s artistic director Demna Gvasalia takes great pleasure in hosting with Vetements.
Away from the catwalk, however, things are taking a rather different turn in the hands of Reilly, a London-based, Scottish-born graphic designer and art director who for several years now, has been toying cheerily with the logos which we see day in, day out – reworking them with fashion’s greatest mainstays. “I’m just trying to get people to look at things differently,” he explains over the phone, when we ask him how a cheeky experiment came to be an ongoing project for him. “We see these symbols every day, so frequently that I thought, ‘you know what? I’m going to mash them up by putting super famous brands with super famous brands that are totally unrelated’. I just want to make people look at them and go, ‘what?!’”
Images via Reilly.