Reported by Complex, "Sean Wotherspoon, Chris Russow, and Luke Fracher started Round Two in a garage in Richmond, Virginia 3 years ago. It expanded from an online store and into two brick and mortar's, and have their clothes on the backs of ASAP Mob, Yachty, Virgil Abloh, and even Tommy Hilfiger, himself.
Round Two specializes their boutique in rare & vintage streetwear and sneakers and credit a large part of their success social media exposure. Their YouTube channel is focused on 50 minute episodes on the day-to-days and a behind the scenes look at what happens at their shops. They feature the staff buying, selling, and trading products, cameos from celebrity shoppers, and the staff in short skits that appear around halfway through each episode. With this, it has grown their YouTube to close to 100,000 subscribers.
In 2015, the shop also made noise when Wotherspoon posted photos of himself on Instagram dipping the highly-coveted Supreme x Air Jordan 5 in red paint. “We really noticed a spike in people coming to the store and discovering us for the first time after that happened,” says Esposito.
YouTube channel aside, they also credit Theophilus London, ASAP Bari, and Ian Connor for helping spread the word about Round Two. "[They] all came to the shop frequently the first summer we were open," Esposito says. "Those three dudes kinda helped us set the tone for the store. They did a lot for the Round Two community."
Continue reading about Round Two on Complex.
Images via Instagram