“America’s Finest” Housewarming

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Stillhouse (America’s Finest) Whiskey is throwing us a housewarming party at the new Arsenic House. We call that a Stillhouse Warming and that’s the situation, end of this month.

Y’all remember Stillhouse, right? G-Eazy is investor, partner and creative director. We followed our coverage of Austin City Limits music festival with a Stillhouse block party.G-Eazy was in attendance and performed. His girl Halsey (who btw, is Wonder Womanin upcoming Teen Titans) was in the house too. News broadcasts covered it. Some of y’all drove hours to be part of it with us, and Arsenic shut the block down. Epic.

Wonder Woman (Halsey) Hit Our Block Party

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Arsenic is for the people, by the people, so just reply to this email if you wanna party with us. We’re gonna save some spots for you.

So last week, Arsenic squad goes over to the Stillhouse offices to do some party planning. Brad Beckerman (their truly visionary CEO) welcomes us and walks us toward the back of the office space… to a dead-end wall. Awkward pause… we don’t get it… then he pushes on the wall. And the wall opens. Speakeasy style, hidden behind the wall is what looks like Al Capone’s private bar. Gangster. Dope.

That’s why we fuck with Stillhouse. They get brand. They get that extra soul that makes the difference between solid... and special. Their marketing guru, Andrei McQuillan gave us a tasting of the different flavors, and their new bourbon (in that sick all black can). And 2 drinks in, it’s like “we IN.”

G-Eazy & Stillhouse in Forbes

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Stillhouse is like the only Whiskey we’ve been drinking at the Arsenic House. And both G-Eazy and Stillhouse keep blowing up. If you didn’t know, clock this. G-Eazy at age 27 hits the Forbes list. Then Stillhouse (G-Eazy & Brad Beckerman) get a profile in Forbes. G-Eazy is currently killing it on tour and we’ve been fucking with him since his first takeover on ArsenicAUDIO a year and a half ago.

And all the people we know, who know about the liquor industry say the same thing:Stillhouse is taking over the whiskey game. 100%.

Our favorite part? The Stillhouse squad are people we’d want to hang with anyway. So we get to party with dope people as a career path. #JobGoals


Arsenic Philanthropy = DWC + Meg Zany

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If you were watching Fox news, then you saw on International Women’s DayArsenic & Arsenic Girl artist Meg Zany partnered with the Downtown Women’s Center to bring attention to the cause of homeless women.

Meg Zany, who continues her art world takeover, created her 24-foot Diversity is a Gift mural on the wall of the DWC residence. The building houses 48 formerly homeless women in permanent supportive housing units and was the original site of DWC’s services.

Now Meg Zany and Arsenic are a part of the structure that houses and helps women in need through Meg’s art, her signature, and the Arsenic symbol emblazoned on the DWCbuilding.

Meg Zany told the Fox reporter: It really fell together magically. It’s amazing because Arsenic is founded by a woman, I’m clearly a woman, and Downtown Women’s Center is helping women.

“Meg represents the feminist ideals and values that led me to start my company, Arsenic. She’s a brilliant artist and a multi-faceted female who believes in using her gifts to inspire others. We’re honored to collaborate with DWC as it empowers women in Los Angeles to reach personal stability.” (That’s what Arsenic Boss Lady Amanda Micallef had to say.)

Sold Out in 29 Minutes - Featured Swag

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As we’ve been dipping our toe in the apparel pool, our #1 priority has been to listen to you and what you guys want. A few of you said the same thing. All black crew with nothing on it but the Arsenic symbol. So we dropped one at 9am this morning and it sold out in 29 minutes.

It’s dope that together we achieved the fastest selling piece we’ve had in the Arsenic Community. So we want to keep getting you guys involved. Doesn’t matter if you’re a streetwear expert or you don’t know a damn thing. If you love Arsenic and want to get more involved just reply to this email and let us know what’s up.

Cable TV at the Arsenic House

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This Friday at the Arsenic House a production company started shooting the pilot sizzlefor the cable TV project we’re developing together. It was cool to have the cameras rolling at the house, but tbh that’s not the thing we were really digging. We’ve had interest from reality TV before, but what made this different was that these producers really get it when it comes to Arsenic.

The TV producers talked about the project as a documentary-series about Arsenic. If you’ve seen one of our favorite docs, The Defiant Ones, that gives you a sense of tone.

One quote from the TV producer about us:
At the intersection of Insta-fame and DIY exceptionalism sits Arsenic: a female founded publishing empire that stands alone as the natural heir to Playboy and the traditional lad magazine. Unfolding daily across Instagram and Snapchat, Arsenic has captivated audiences worldwide by flipping a simple maxim: they’ve placed creative control into the hands of their female models.

The producer made a few powerful points that convinced us to proceed with the show:

Female sexual empowerment is becoming more embraced in society. You ever read The Scarlet Letter in school? Homegirl has an affair, people find out, and they basically put her though the most extreme slut-shaming situation you can imagine, including making her wear a scarlet colored letter A at all times, so everyone she encounters can see her “shame.” Women don’t have to wear letters anymore, but slut shaming is real. And often in recent history a woman’s worth is deemed lesser (sometimes even by other women) based on how she expresses herself sexually. The producer declared that Arsenic stands as a champion of sex-positive feminism and a woman having the right not only over her body, but her personal expression - without judgement. This movement is gaining momentum around the world.

The women of Arsenic are multi-dimensional. Beyond the 2 dimensional images you see scrolling through your Instagram, these are real women who beyond their powerful sex appeal, have stories, strength, and sensitivity. The producers interviewed many of them: a doctorate student; a major artist and activist; a police officer in a major city applauded by the mayor; an entrepreneur who started a movement like #freethenipple; a rapidly rising corporate executive, struggling with how her modeling might conflict with perception at her company; one of the key members of the Arsenic team whose success and rise is far beyond her age-level and experience; and many more. We’d have to write a book to do justice to the full stories of the 5,000+ we’ve collaborated with. And we respect and value each and every one.

Media is becoming more democratized. More than ever, power is in the hands of the people. It used to be an actress would have to go through one of only a handful of movie studios to have an opportunity. These gatekeepers had all the power. In an analogous way, agencies concentrated so much power in the modeling industry. Arsenic blew up because we embraced the new world order as early as anyone: anyone with an iPhone can create their content, put it out to the world, and if it resonates with an audience they can be bigger than the gatekeepers. Just like Amanda used her iPhone grow bigger than MTV.

So the thought, Arsenic sitting at the intersection of all these powerful global forces makes for a must-watch show. Reply to this email, and let us know what you think.


Bud Light Brings Arsenic to Mexico

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Bud Light has hired Arsenic

Word? True af. To bring the Arsenic House vibe to the Bud Light Hotel in Mexico for a music festival.

We’re taking 3-4 of you with us, so hit Duolingo for some Spanish lessons and reply to this email if you wanna roll with us.

What’s the Bud Light Hotel? Bud Light has done a full takeover of one of the dopest Hotels in Mexico. They know how to do it right and they’ve created an incredible experiential destination for music artists; industry types; and influencers. They have everything…. Except that Arsenic vibe.

Bud Light saw what Arsenic has been doing as we grow our music vertical, art, and most of all the sense of community you are all apart of. So they hit us up to join them and now Bud Light Hotel domination is complete.

They got connected to us through one of you. Which we love, so we want to get you all even more involved as Arsenic continues to expand. Hit us anytime at Partnerships@Arsenic.TV about other dope business opportunities like this.

Standing Room Only at Arsenic

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We had the Arsenic Town Hall meeting and it was sick. It rained, but the turnout was much bigger than we expected.

There weren’t enough chairs for everyone, people were sitting on the floors, standing, and even spilling out into an overflow area. It was an open discussion and everyone had an equal voice to discuss who we are and where we go from here. Some things that came up.

Amanda (Arsenic’s female founder) is Badass
Amanda our female founder get an incredible ovation. We talked about how she’s a female Formula race car driver; kicked ass in the the Gumball Rally; became a casting director at age 18; produced her first movie at age 24 (which featured Julia Roberts), is on the board of 6 companies; and is a champion of the sex-positive feminism movement that is her motivation for Arsenic.

Arsenic Supports Creatives
The theme that kept coming is how Arsenic is a Community of creatives that supports one another, and that the Arsenic House is an environment where creatives flourish.

One aspect of that was female sexual empowerment. Several women spoke up to say they love what Arsenic stands for: that a woman can be sexy and more than sexy all in one woman. They said that too often if a woman is perceived as sexy, it’s assumed she must not be as smart, or capable, or talented, or valuable. But that at Arsenic it’s clear that if a woman chooses to be sexy it is by no means mutually exclusive with all of the other amazing and wonderful things a woman can be! Also, several people went out of their way to applaud how Arsenic shows more than just an “agency model” or “fashion magazine” type of body. Unlike legacy agencies which had rules like “if you’re under 5’8” you need not apply,” Arsenic has no rules around who we collaborate with. We just want dope people, and we want you to tell us who’s dope.


#FirstFridays = Town Hall

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The #FirstFridays of every month we have an Arsenic Town Hall Meeting. This Friday, March 2nd will be the first at the new Arsenic House in the hills of Los Feliz in Los Angeles, CA.

If you’re gonna be near LA and wanna join, just reply to this email.

What’s a Town Hall meeting? They started at the beginning of Arsenic. We’d have staff meetings of our little 3 person staff and we’d post on Instagram asking who wants to join. People from the community would come into the meeting and we’d make decisions together about what Arsenic should do and how. The key is that everyone’s voice was treated as equal. And with a community of people showing us love, we grew together.

It’s gotten much bigger by now. We have 25 spaces now, and we go through all of the submissions to invite a cross section of people wanting to help shape Arsenic. So whether you’re a fan, an artist, aspiring model, an Arsenic collaborator, photographer, music artist, or really just anyone dope who fucks with Arsenic, we love having you be part of the discussion with us.

What We Mean by #GirlPower

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Once again the vibes were flowing at the Arsenic House on Friday. What made this past Friday a lil different?

We had a dope discussion sesh. The topic? “Insta Models” vs. “Real Models” 

It started organically. A group of us (like 6-10) were in the kitchen chilling. Maddy (not her real name - she didn’t want her name repeated for these purposes) mentioned a serious issue her former roommate had. Maddy is a model signed with a major agency. Her roomie was also.

And that major agency told her roomie, “you have 1 week to lose 1 inch [from your waistline] or we’re sending you back to Oregon.” Maddy’s roomie freaked out. She turned to some unhealthy methods to try to lose the 1 inch in a week. The result? Her agency still sent her home.

One of the Arsenic core squad was livid. What right do these people have to tell a woman what to do with her body, how to look, or how to live!? At Arsenic we say to everyone who collabs with us: Do you! Be you! Live your life! And don’t give a fuck what anyone else says about it. That’s what we mean by #GirlPower. 

That’s been the beauty of social media. It used to be that if you were under 5’8” the major agencies wouldn’t even give you a 2nd look. Now, anyone with ANY look can jump on social media and put our their message to the world. If it resonates, they can build an audience. With NO gatekeeper. No power structure telling them what people will like. That’s what Arsenic embraced from our birth - forget about the establishment, the world is changing and the people have the power!

We’ve worked with a really wide range of women. Agency models, fitness models, you name it. We’ve even met with top people from the major agencies, but we never limit to just agency looks. Just this Friday here at the Arsenic House @vendelali was rocking her shaved head and dope vibes. @leeanajacobs was here again (she’s an agency model that’s fast becoming fam). @xogumbyy was intelligent and analytical about her choices to build a “male friendly” brand and blow up to 239k followers in only a few months. And fresh face @akiladahun was checking things out. She has her own skin care line and hasn’t considered herself a “model,” but she seemed to feel comfortable as we saw her jump in and start shooting.

Miska in Beast Mode

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For #MotivationalMondays we had a boxing workout sesh. @miskasykora has been our go-to stylist. She’s also a model. We didn’t know her boxing skills. She’s the one who brought in @eddiearrazola to give a free boxing workout to the squad invited.

What blew our mind was watching @miskasykora go #BeastMode. She’s more than gorgeous - she can kick ass. Go comment on her Insta and ask her to post one of the videos of her killing the boxing game.


WTF is the Arsenic House Chronicles?

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We got some new new for you. The #1 request we get is to come visit the Arsenic House. That’s only been increasing. Since we rocked the #ArsenicWorldTour, submissions doubled and we just reached 1 million total submissions to be part of Arsenic.

We just got a newer, bigger house in LA, but it still isn’t big enough to fit all million of y’all in the pool. So, we started this weekly all-access 411 (old school reference, let us know if you get it). Every week we’ll write about what went down the week before… Starting……. NOW.

ArsenicTV on Cable TV?

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The most dramatic action of the past week is that we began the casting process for a cable TV show we have in development . Can’t give too many details of the show yet, but the producer we partnered with went through a master list of all the Arsenic Girls we work with and starting interviewing some about the show. More to come on that. Much love to our agency UTA for hooking us up on this one.

This is one of 4 shows we have in development. One with a major studio you’d know. Another with the producer of one of the all time biggest TV shows in history. One with a producer who used to run the largest broadcast network. And we got invited in for a general meeting with the largest TV platform in the world.

If you wanna be in a show with us or have an idea for what an Arsenic show on TV should be, email WorldTour@Arsenic.TV.

Does Arsenic do Art?

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Fuck yeah we do art. Always have. An exec from Warner Bros Records said “The Arsenic House is like Andy Warhol’s The Factory meets The Playboy Mansion.” We have an art channel on Insta & Snap called @ArsenicGallery. Btw, we also have a music channel on Insta & Snap called @ArsenicAUDIO. To get a sense of our range peep our reel here.

ANYWAY... on V-Day, art duo The Kaplan Twins came by. They had hung the week prior when @northwestnick from Capitol Records was in the house. They vibed out with@rubeswastaken, who rocks our music department, @michellexuxu the ultimate talent plug, and the rest of the squad. Looks like the vibe was right, because they came back to do an Arsenic shoot with Australian, female photog @sonnychaotic.

We’ve also had mad artists in the house recently. OG Arsenic Girl artist @artofpau was here live painting (if you keep an eye out on the stories you may clock a version of thisshe did for Arsenic). @megzany artist founder of Courage Has No Gender was in the house. Remember we made a contribution for each of y’all to that cause? We are talking to Meg about an installation here at the house, and Arsenic’s female founder, Amanda Micallef has been overseeing that.

Fuck it Friday

Seems like we’re getting in the habit of having shoots at the house on Fridays, because the past 3 Fridays have been vibes af. Check out the story on Snap & Insta this Friday to see, and heads up we have #FirstFridays = the first Friday of every month, we open up the house for an Open Staff Meeting. Kinda like a town hall meeting where fans, friends, and fam come together with us to have an open dialogue about Arsenic and help us shape what we do. If you’re gonna be in LA and wanna be part of that, email WorldTour@Arsenic.TV.

This past Friday was lit. We found out Arsenic was featured in a book called How to Turn Down a Billion Dollars by Billy Gallagher. A quote from the book, “Arsenic has added new accounts dedicated to music, art, and bts content to their family of channels. They’ve done music collaborations with A-listers like Diplo, Skrillex, Jeremih, and Dillon Francis… the result is that people to their friends to check out Arsenic just like DJ Khaled…”

@dreysdiary was back in the mix this past Friday. We reminisced about when we first started working with her (back when she had like 20k followers, before she blew up to her current 300k). Right now she’s on her take over the world flow. @leeanajacobs was also here shooting with @careyhess. She’s a new face that’s been here a couple times now and you guys seem to like her. Maybe she’ll become a regular. Let us know what you think. @destinykayep was here again too after she covered the Fetty Wap show for us a couple weeks ago. She drove like an hour to be here so much love to her.

And we’re proud that we bring artists together. At one point, @johnnycinematic,@shannovision, and @careyhess we’re all chopping it up by the pool. Was cool to see these A-list photographers chill, rather than compete with each other.

Motivational Monday

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A lot more happened too, but damn this shit is long already. So we’ll close out with the fitness segment we’ve been doing on Mondays = #MotivationalMondays. We wished@martamielczarskaa a happy birthday on Sunday (she’s helped inspire fitness at Arsenic). This past squad included @mallorysuzanne_ and @artofpau. Notably tho,@kendrazager and @miss_angeliquew joined. We love that because each worked on our staff originally. @miss_angeliquew in the OG days when we were just getting started. And @kendrazager after we had blown up (she had worked at MTV and Playboy prior doing social media). It was dope to see each of these women who used to support others as influencers & models, now launching their own careers. Much love to them!